Holding a journalism degree doesn’t necessarily mean you should work as a journalist. There are, in fact, a lot of other writing jobs you can choose for which you journalism training will be of much help. One of these jobs is online content writing. There are hundreds of websites being created each day and a vast majority of these websites are in dire need of high-quality content, so there’s no reason why you can’t get a good-paying job as an online content writer, especially with your training in journalism. A journalism background should, in fact, be among the top qualifications for an online content writer. Here are some of the reasons why:
1. Journalists Know the Value of a Good Headline
Whether they’re writing news articles or online content, journalists know that a good headline is what draws readers’ attention. They understand that headlines have to be able to deliver their message in as few attention-grabbing words as possible. Since headlines that are over 70 characters long are often truncated by Google, knowing how to use brevity to your advantage is indeed a must-have skill for online content writers.
2. Journalists Know the Value of Writing for the Reader
One of the most important principles of journalism is that the significant has to be made relevant and interesting. Furthermore, journalists believe that a journalistic piece can only be deemed effective if it succeeds in enlightening and engaging its audience. Isn’t that what online content writing is all about as well? Knowing the audience and writing for them rather than for your needs is a lesson drilled into a journalist’s mind from the start. This is definitely good news for businesses looking for effective content writers.
3. Journalists Understand the Importance of Keeping it Short and Snappy
For journalists, sentences containing more than 20 words are a no-no. The ability to keep sentences concise is also something that’s appreciated by those who need quality content. That’s because short and snappy sentences are often a lot more engaging than long and dragging narratives. Journalists are trained in quickly answering the 5 Ws and 1H (who, what, when, where, why, and how), thus leaving readers satisfied with the information.
4. Journalists Understand New Topics Very Quickly
Journalists are trained to focus on a number of topics at once. Even when they specialize in a certain sector, they can easily write articles on a broad range of topics and events. They’re also used to working with deadlines, which necessitates having the ability to quickly learn about the topics they’re assigned. This ability is also valued by companies looking for a good content writer, especially if their business is involved in a variety of niches.
5. Journalists Know What They Should and Shouldn’t Say
To write effectively, you need to know what you can and cannot say. When writing blog content, for example, you need to learn how to express your opinion without unnecessarily slamming the products and services of competing businesses.
Although a background in journalism doesn’t automatically make one an expert in online content writing, it certainly gives you a lot of advantages. As long as content writing is really in your heart, it can be the perfect transition from journalistic writing.