How to Write Better Web Content

Who wouldn’t want their web pages to have better content? It is widely known that excellent content improves web traffic, raises revenue, and helps establish your expertise in the field. It also helps you build a wider customer base. Needless to say, every business owner wants their web content to go viral the way Gangnam Style did in 2012 and the way Harlem Shake is doing right now. You can indeed achieve so much with excellent web content. Here are a few tips on how you can improve your web content:

Who wouldn’t want their web pages to have better content? It is widely known that excellent content improves web traffic, raises revenue, and helps establish your expertise in the field. It also helps you build a wider customer base. Needless to say, every business owner wants their web content to go viral the way Gangnam Style did in 2012 and the way Harlem Shake is doing right now. You can indeed achieve so much with excellent web content. Here are a few tips on how you can improve your web content:

1. Attract with Your Titles and Headlines

Most people read web content primarily because the title caught their attention. In fact, a lot of websites have gained millions of readers simply by learning how to craft catchy headlines. You can choose light and humorous titles or straight and to-the-point headlines. What’s important is for your headlines to give the reader a gist of what the article is about. Here’s a tip: Titles that contain numbers or offer something to the reader (Top 10 Ways to… or How to…) are among the most successful.

2. Learn to Write a Lead

Newswriters are used to creating leads and you would do well to learn how to write a good lead as well. A lead is the first paragraph of an article that should answer the five Ws and one H (who, what, when, where, why, and how) for the reader. It summarizes the article’s topic with the aim of giving the busy reader everything he or she needs to know at the outset, while encouraging other readers to read further at the same time. Whether your readers have the time to read the article in its entirety or not, they’ll be sure to appreciate your effort at providing the most important details first.

3. Write in Readable Format

Many content creators become so engrossed with inserting their targeted keywords that they fail to ensure readability. Remember that in this day and age, it is a lot more important to write for the reader, rather than for search engine bots. If your articles are stuffed with keywords such that they no longer make sense, people aren’t likely to click on your links again. Bear in mind as well that a lot of online readers are skim-readers. This makes it advisable for you to break up your text into smaller chunks using bullet points and sub-headings. Huge text blocks can quickly get boring and drive readers away.

4. Use Clear and Specific Language

Remember that not everyone who reads web content is a native English speaker. Furthermore, not everyone who reads your content is an expert in your field. Keep your language as clear and simple as you can and try to avoid jargon. It also pays to be specific, as vagueness often drives readers away. If you’re talking about skincare, for example, it is better to say “the skin of a 15-year-old girl” instead of just saying “a teenager’s skin.” It is also advisable to use several short sentences instead of a single complex sentence stuffed with semi-colons and commas. You may also throw clichés out the window.

5. Use Pictures when Necessary

A picture or two can effectively jazz up otherwise boring text. In fact, a single picture can sometimes deliver a message a lot more effectively than words can. Of course, you shouldn’t swamp your content with too many pictures, as that can pose problems with SEO. Just put in enough photos to keep things interesting and break the monotony of text from time to time. You should also make sure the caption supports both the picture and the story of the article itself.

As a bonus tip, be careful not to make your content too lengthy, as online readers typically have a short attention span. Additionally, you should never forget to review your work before you publish. How can you establish your expertise in the field if you can’t even get your grammar and spelling in order? Finally, remember that online communities thrive on engagement. It is therefore advisable for you to always provide a “Comments” section and participate in the discussions arising from your post. This lets you know what adjustments you need to make and lets your readers know that you care about what they think. What better way to earn their business than to gain their trust?